Archive for the ‘Shelves’ Category

New trends emerging to guide the data center industry

Friday, June 3rd, 2011
Virtualization is emerging as an industry-changing trend in the data center.

A new decade is expected to bring significant changes in the data center, and equipment on rack shelves will be faced with a new set of expectations.

According to Continuity Central, a few trends will dramatically impact the next decade of data center design and implementation. Among those trends are automation and instant service delivery.

Many data center managers are turning to automation solutions because growing trends toward virtualization are creating more complex IT infrastructure that demands simplification. As a result, automation is emerging as a key management practice to handle virtual environments.

As virtualization increases the pace that IT can move, more businesses are expecting almost instant changes to IT services. Therefore, the next decade will see a growing number of data centers designed to change rapidly to meet even the most demanding organizations.

The growing trends mentions in the Continuity Central report are built on a foundation of virtualization. According to a recent survey from Brocade and McAfee, businesses that are unprepared to manage virtual servers face challenging security and network management issues.

Virtualization presents security challenges

Friday, June 3rd, 2011
Server virtualization creates unique security challenges in the data center.

Virtualizating servers is becoming more popular in enterprise settings, but many businesses do not recognize the impact virtualization has on their server infrastructure and inadvertently create new security challenges.

According to a recent survey from IBM and Brocade, approximately 50 percent of respondents said they are using server virtualization in some form.

However, many of those respondents fail to recognize the problems associated with server virtualization. As a result, the report said, companies often end up with network bottlenecks, security loopholes and inconsistent network policies when servers are no longer tied to the physical device on the rack shelf.

The report said increased virtualization is leading 62 percent of respondents to expand or upgrade data centers. However, investing in new server racks is not going to help businesses deal with the challenges associated with deploying virtual systems if they are unprepared to support them, the report said.

"Companies investing in full scale virtualization are now running into network and security challenges," said Rees Johnson, senior vice president and general manager for network security at McAfee.

Virtualization is a key part of data center consolidation plans. According to Government Computing News, consolidation could deliver on its potential to reduce operating costs and use virtualization to increase flexibility in the data center.

Energy management critical in cloud data centers

Friday, June 3rd, 2011
Cloud computing is making energy management even more important than normal in the data center.

Industry studies from Microsoft and other technology leaders have claimed that cloud computing helps equipment stored in server racks run more efficiently abound, but cloud service providers have been lax in releasing details about cloud efficiency.

At the recent Green Economy – 2nd Annual Business & Leadership Briefing, industry expert, Tom Rafferty, said cloud providers need to reveal such information or risk reducing the validity of claims that the technology is more efficient.

Rafferty said he understands that the core elements of cloud computing can make data centers and servers more efficient, but he still wants to see documented results.

One of the key ways that cloud computing can support efficiency in the data center is by improving server utilization rates. Typically servers are only operated at approximately 8 percent capacity, he said, wasting significant amounts of energy. However, cloud computing allows data center managers to utilize servers fully and maximize productivity.

Cloud computing is currently set to be one of the major trends in the data center industry during the next decade, Continuity Central reports. The report anticipates private, public and hybrid clouds to all develop a lasting place in the data center industry.

Data center consolidation delivering

Friday, June 3rd, 2011
Data center consolidation is already beginning to deliver on its promises of savings and improved efficiency.

Data center consolidation and its accompanying technologies – virtualization and cloud computing – have potential to deliver on their ambitious promises for equipment on server racks, Government Computing News reports.

According to the report, all three data center trends make large promises to offer cost savings, improve efficiency and provide other similar benefits. It is quickly becoming clear that these promises are more than just hype and could be the genuine result of deploying the technologies in the public sector, the report said.

Overall, data center consolidation should be capable of reducing operating costs, according to the report. Server virtualization should also come through with its claims to improve flexibility, and the cloud will reduce IT infrastructure spending.

However, to achieve these benefits, the report said, government agencies may need to align their financial models more closely with the way these three technologies will change business processes.

Centralizing resources is a key part of data center consolidation and is rapidly growing as a key industry trend. According to a recent Continuity Central report, centralizing resource management will also emerge as a major data center trend during the next decade.

IBM building new data center in New Zealand

Friday, June 3rd, 2011
IBM is bringing server racks to New Zealand, where it is building a new data center.

IBM recently revealed it is constructing a new data center intended to provide hosted services for customers in Auckland, New Zealand, and the surrounding region.

The new data center features 5,200 square meters of raised floor space for server racks and other data center, storage hardware. It also boasts some of the most advanced technologies available to support intelligent building design and high sustainability standards.

Brett O'Riley, CEO for New Zealand's Information and Communication Technology group, said IBM's new facility is important on a national scale because it shows how the country's natural renewable resources can contribute to data center design.

"The IBM data center reinforces the importance of green ICT for New Zealand in seeking to host data nationally and for major international players," said O'Riley.

The facility uses two natural resources to support its cooling infrastructure. The first is free cooling using outside air. IBM also uses rainwater collectors that filter rainfall into underground pipes that distribute the water to cool servers and other equipment.

Free cooling is emerging as a popular tactic to reduce data center energy consumption. Recently, Interxion completed a new data center in Germany that makes ample use of free cooling systems.

Power reduction breeds success

Thursday, June 2nd, 2011
Reducing power consumption can dramatically improve a data center's overall success.

Reducing power consumption in the data center can be critical to a facility's financial and technological success, according to a recent TechRepublic report.

Power consumption is a growing problem in the data center because a number of industry trends are coming together to create data center conditions that use significant amounts of power.

However, adopting policies that overcome these issues and reduce power consumption in the data center can help an organization improve its revenues by cutting down the power bill. Such policies will also help companies add new data center capacity.

According to the report, adding new hardware to server racks can be challenging for data center managers whose facilities are already operating at maximum capacity. Integrating technologies that reduce power consumption can free the administration to add necessary hardware, the report said.

To reduce power in one of its data centers, Google turned to seawater as a cooling mechanism. By locating the facility in an old industrial plant with access to cold seawater, the company was able to convert the water into cooling infrastructure to keep equipment at low temperatures without significant energy use.

Interxion expands data center in Germany

Thursday, June 2nd, 2011
Interxion recently expanded its data center footprint in Germany.

Interxion recently completed a major project to expand its data center in Germany.

The company is a carrier-neutral, colocation provider, giving it a somewhat unique position in the market. This position has created increased demand for its services, and the company upgraded the data center to handle a larger capacity of customers renting space on equipment racks.

The expansion was completed in the company's data center in Dusseldorf, Germany. The facility is one of the only data centers in the region that supports two of the most prominent local internet exchanges, making its colocation services especially important.

Peter Knapp, managing director of Interxion Germany, elaborated on the technologies that went into the data center's design.

"Our Dusseldorf data center combines state-of-the-art infrastructure with outstanding connectivity and provides the ideal environment for existing and prospective customers demanding robust infrastructure and optimum connectivity," said Knapp.

Matching a data center with the right location can be a key part of a facility's success. According to a recent AreaDevelopment report, energy reliability and cost are typically the most prominent factors in any data center location strategy. However, tax incentives and factors can also influence where a data center is built.

Clear strategies needed for data center consolidation

Thursday, June 2nd, 2011
Focused strategies are needed to make data center consolidation a success.

Consolidating servers, network hardware and other components on equipment racks is a growing trend in the data center. However, successful data center consolidation projects need to begin with a clear strategy that defines goals and processes that will inform the procedure, Government Computing News reports.

According to GCN, defining a clear strategy should be followed by beginning the virtualization process. Server virtualization is typically the first tangible step in a consolidation project because it allows administrators to get the most out of hardware.

Within that ideal of maximizing hardware, the report said, consolidation projects should also include updating any legacy hardware systems. Retiring and replacing outdated systems is key to limiting the maintenance needs of the new facility and reducing costs, the report said.

The report also advised using the data center consolidation process to create revenue. By leasing the extra space created by consolidation to other companies working to reduce their hardware quantities, the company can create more profits and become a leader in the consolidation sector.

Managing virtual machines is one of the critical parts of any successful data center consolidation project. According to a recent InformationWeek report, virtualization management is become so challenging that cloud-based applications may be needed to manage virtual servers.

Titan Data Center leasing space

Thursday, June 2nd, 2011
The Titan Data Center is renting space in its new facility in Washington.

Titan Data Center is amid an expansion project at its Moses Lake, Washington, facility and is courting telecommunications providers, financial institutions and medical organizations to rent space on its new equipment racks, the Columbia Basin Herald reports.

Avner Papouchado, president of the Red Sea Group, which owns the Titan Data Center, told the news source the company's current expansion project is designed primarily to create more space to lease to new customers.

Currently, the company has completed approximately one-third of the data center expansion, which will eventually amount to 60,000 square feet, Papouchado said..

The report said the Titan Data Center is unique in the region, as most of the area's data centers are located in Quincy, Washington and are single-tenant facilities owned by major technology companies.

The new expansion will help provide data center space for small businesses and other companies that would not be able to build their own dedicated facility, Papouchado told the news source.

Colocation center expansions are becoming more common around the world. Recently, Interxion completed an upgrade to one of its colocation facilities in Germany to support the growing needs of its customer base.

TDS expanding its data center in Fitchburg

Thursday, June 2nd, 2011
TDS recently announced its plans to expand its data center in Fitchburg.

Fitchburg, Wisconsin, will soon play host to a larger data center, as TDS recently announced plans to expand its facility in the city.

According to a recent Wisconsin State Journal report, the move comes as the company works to expand beyond its roots as a phone service provider and solidify its offerings in other telecommunications services.

The report said the new facility will be a $14 million project. It is expected to triple the company's data center, which currently features approximately 7,000 square feet of space for server racks and other data center storage equipment that houses advanced hardware.

Bill Megan, president of the newly created subsidiary TDS Hosted and Managed Services Operations, told the news source the company is using the data center to expand its hosting services.

"We think if we build up the service set, we can offer it in many different geographies," Megan told the Wisconsin State Journal.

Telecommunications companies are rapidly moving into the hosted and managed services sector, creating a large market for data center projects. Recently, Titan Data Centers began looking to lease its facility in Moses Lake, Washington. Telecommunications providers are among its targeted customers, the Columbia Basin Herald reports.