Archive for the ‘Shelves’ Category

Data center consolidation delivering

Friday, June 3rd, 2011
Data center consolidation is already beginning to deliver on its promises of savings and improved efficiency.

Data center consolidation and its accompanying technologies – virtualization and cloud computing – have potential to deliver on their ambitious promises for equipment on server racks, Government Computing News reports.

According to the report, all three data center trends make large promises to offer cost savings, improve efficiency and provide other similar benefits. It is quickly becoming clear that these promises are more than just hype and could be the genuine result of deploying the technologies in the public sector, the report said.

Overall, data center consolidation should be capable of reducing operating costs, according to the report. Server virtualization should also come through with its claims to improve flexibility, and the cloud will reduce IT infrastructure spending.

However, to achieve these benefits, the report said, government agencies may need to align their financial models more closely with the way these three technologies will change business processes.

Centralizing resources is a key part of data center consolidation and is rapidly growing as a key industry trend. According to a recent Continuity Central report, centralizing resource management will also emerge as a major data center trend during the next decade.

IBM building new data center in New Zealand

Friday, June 3rd, 2011
IBM is bringing server racks to New Zealand, where it is building a new data center.

IBM recently revealed it is constructing a new data center intended to provide hosted services for customers in Auckland, New Zealand, and the surrounding region.

The new data center features 5,200 square meters of raised floor space for server racks and other data center, storage hardware. It also boasts some of the most advanced technologies available to support intelligent building design and high sustainability standards.

Brett O'Riley, CEO for New Zealand's Information and Communication Technology group, said IBM's new facility is important on a national scale because it shows how the country's natural renewable resources can contribute to data center design.

"The IBM data center reinforces the importance of green ICT for New Zealand in seeking to host data nationally and for major international players," said O'Riley.

The facility uses two natural resources to support its cooling infrastructure. The first is free cooling using outside air. IBM also uses rainwater collectors that filter rainfall into underground pipes that distribute the water to cool servers and other equipment.

Free cooling is emerging as a popular tactic to reduce data center energy consumption. Recently, Interxion completed a new data center in Germany that makes ample use of free cooling systems.

Power reduction breeds success

Thursday, June 2nd, 2011
Reducing power consumption can dramatically improve a data center's overall success.

Reducing power consumption in the data center can be critical to a facility's financial and technological success, according to a recent TechRepublic report.

Power consumption is a growing problem in the data center because a number of industry trends are coming together to create data center conditions that use significant amounts of power.

However, adopting policies that overcome these issues and reduce power consumption in the data center can help an organization improve its revenues by cutting down the power bill. Such policies will also help companies add new data center capacity.

According to the report, adding new hardware to server racks can be challenging for data center managers whose facilities are already operating at maximum capacity. Integrating technologies that reduce power consumption can free the administration to add necessary hardware, the report said.

To reduce power in one of its data centers, Google turned to seawater as a cooling mechanism. By locating the facility in an old industrial plant with access to cold seawater, the company was able to convert the water into cooling infrastructure to keep equipment at low temperatures without significant energy use.

Interxion expands data center in Germany

Thursday, June 2nd, 2011
Interxion recently expanded its data center footprint in Germany.

Interxion recently completed a major project to expand its data center in Germany.

The company is a carrier-neutral, colocation provider, giving it a somewhat unique position in the market. This position has created increased demand for its services, and the company upgraded the data center to handle a larger capacity of customers renting space on equipment racks.

The expansion was completed in the company's data center in Dusseldorf, Germany. The facility is one of the only data centers in the region that supports two of the most prominent local internet exchanges, making its colocation services especially important.

Peter Knapp, managing director of Interxion Germany, elaborated on the technologies that went into the data center's design.

"Our Dusseldorf data center combines state-of-the-art infrastructure with outstanding connectivity and provides the ideal environment for existing and prospective customers demanding robust infrastructure and optimum connectivity," said Knapp.

Matching a data center with the right location can be a key part of a facility's success. According to a recent AreaDevelopment report, energy reliability and cost are typically the most prominent factors in any data center location strategy. However, tax incentives and factors can also influence where a data center is built.

Clear strategies needed for data center consolidation

Thursday, June 2nd, 2011
Focused strategies are needed to make data center consolidation a success.

Consolidating servers, network hardware and other components on equipment racks is a growing trend in the data center. However, successful data center consolidation projects need to begin with a clear strategy that defines goals and processes that will inform the procedure, Government Computing News reports.

According to GCN, defining a clear strategy should be followed by beginning the virtualization process. Server virtualization is typically the first tangible step in a consolidation project because it allows administrators to get the most out of hardware.

Within that ideal of maximizing hardware, the report said, consolidation projects should also include updating any legacy hardware systems. Retiring and replacing outdated systems is key to limiting the maintenance needs of the new facility and reducing costs, the report said.

The report also advised using the data center consolidation process to create revenue. By leasing the extra space created by consolidation to other companies working to reduce their hardware quantities, the company can create more profits and become a leader in the consolidation sector.

Managing virtual machines is one of the critical parts of any successful data center consolidation project. According to a recent InformationWeek report, virtualization management is become so challenging that cloud-based applications may be needed to manage virtual servers.

Titan Data Center leasing space

Thursday, June 2nd, 2011
The Titan Data Center is renting space in its new facility in Washington.

Titan Data Center is amid an expansion project at its Moses Lake, Washington, facility and is courting telecommunications providers, financial institutions and medical organizations to rent space on its new equipment racks, the Columbia Basin Herald reports.

Avner Papouchado, president of the Red Sea Group, which owns the Titan Data Center, told the news source the company's current expansion project is designed primarily to create more space to lease to new customers.

Currently, the company has completed approximately one-third of the data center expansion, which will eventually amount to 60,000 square feet, Papouchado said..

The report said the Titan Data Center is unique in the region, as most of the area's data centers are located in Quincy, Washington and are single-tenant facilities owned by major technology companies.

The new expansion will help provide data center space for small businesses and other companies that would not be able to build their own dedicated facility, Papouchado told the news source.

Colocation center expansions are becoming more common around the world. Recently, Interxion completed an upgrade to one of its colocation facilities in Germany to support the growing needs of its customer base.

TDS expanding its data center in Fitchburg

Thursday, June 2nd, 2011
TDS recently announced its plans to expand its data center in Fitchburg.

Fitchburg, Wisconsin, will soon play host to a larger data center, as TDS recently announced plans to expand its facility in the city.

According to a recent Wisconsin State Journal report, the move comes as the company works to expand beyond its roots as a phone service provider and solidify its offerings in other telecommunications services.

The report said the new facility will be a $14 million project. It is expected to triple the company's data center, which currently features approximately 7,000 square feet of space for server racks and other data center storage equipment that houses advanced hardware.

Bill Megan, president of the newly created subsidiary TDS Hosted and Managed Services Operations, told the news source the company is using the data center to expand its hosting services.

"We think if we build up the service set, we can offer it in many different geographies," Megan told the Wisconsin State Journal.

Telecommunications companies are rapidly moving into the hosted and managed services sector, creating a large market for data center projects. Recently, Titan Data Centers began looking to lease its facility in Moses Lake, Washington. Telecommunications providers are among its targeted customers, the Columbia Basin Herald reports.

Efficiency critical in small- to medium-sized data centers

Thursday, June 2nd, 2011
Efficiency is especially critical for smaller data centers.

It is often easy to think of data center efficiency as something for the realm of large data centers that feature thousands of server racks and hundreds of thousands of square feet of space.

However, small- to medium-sized data centers also have a major impact on the environment, and there are many things data center managers can do to improve energy efficiency without dramatically impacting spending, according to BNET's analysis of presentation's at the recent Google Data Center Efficiency Summit.

Urz Hoelzle, senior vice president for Google, told conference attendees that data centers use approximately 0.28 percent of all electricity consumed in the United States. While such statistics are fairly widely known around the industry, Hoelzle revealed that approximately 70 percent of that energy comes from small- to medium-sized data centers.

He urged such facilities to focus on their power usage efficiency. To accomplish this, various presentations at the conference recommended such steps as airflow management.

Managing temperature is one of the most energy-consuming processes in the data center. In a recent interview with Computerworld, Kim Stevenson, vice president of IT at Intel, said the company is using plastic sheets essentially to create chimneys that funnel heat out of the building without wasting energy.

Data centers wasting too much energy

Thursday, June 2nd, 2011
Many data centers are wasting energy when their are simple solutions that would improve efficiency.

Data center energy consumption is on the rise, and current efforts toward sustainability may not be enough to keep equipment mounted in server racks operating at an efficient pace.

Reporting on Google's recent European Data Center Summit, the Sustainable Business Forum said the event was marked by a single overarching theme – many data centers are missing out on easy ways to improve energy efficiency.

The report said presentations on creative and unique cooling and power systems were exciting, but the event's most overwhelming message was that small improvements can make a big difference in the data center.

Joe Kava, director of operations for Google, told audiences at the conference about a few simple procedures for improving data center efficiency. One of those was simply using meat locker sheets at the end of data center aisles to contain cold air without significant expense or any technological investment.

Aisle containment systems are rapidly emerging as inexpensive and efficient ways to improve airflow and sustainability in the data center. According to a recent ZDNet report, such systems are especially effective in legacy data centers, where advanced technologies for efficiency are not an option.

SAP, Dell partnering for data center technology

Tuesday, May 31st, 2011
SAP and Dell are working together to deploy new technologies in the data center.

At the recent SAP Sapphire conference, SAP and Dell announced a new partnership to deploy a technology that could revolutionize the capabilities of servers in equipment racks – in-memory computing.

In the SAP and Dell in-memory model, advanced controllers in hardware chips allow servers to analyze high quantities of data in real time. In the setup, a server's DRAM is used to handle database functions while a solid state drive logs the information processed by the system.

The in-memory technology will operate in Dell's blade servers, and it is designed to foster data analysis in financial institutions, scientific research and other such sectors that process large quantities of data and require optimal performance.

Essentially, in-memory technology will optimize the hardware so that organizations can deploy cloud-based data analysis platforms instead of having to deploy on-premise IT resources.

Cloud computing is one of the most influential technologies in the data center industry, and it is leading to many expansions, migrations and new projects. Recently, Paetec Holdings Corporation announced plans to double its data center footprint to support new cloud initiatives, CRN reports.