Creating A Green Internet
Many people think about ways to “Go green” in their daily lives, yet fail to realize that internet use potentially harms the Earth more than airplanes or other big carbon emissions culprits.
Google plans to take a giant step in the effort to reduce data center emissions in 2017. Other companies also made recent strides towards reducing data emissions.
Learn about emissions caused by internet use, the big culprits and how companies are putting forth the effort to reduce their emissions.
Every time an individual uploads a video online, big data servers use a huge amount of electricity. Because data servers operate 24 hours a day, data centers utilize astronomical amounts of energy continuously. This occurs not only during the process of using energy to power a server, but also in the process of data storage.
While some efforts concentrated on reducing environmental impact, it is not enough. Greenpeace points out, “the explosive growth of our digital lives is outstripping those gains.” The availability of more ways to stream more devices causes results in an explosive use of power.
What are the giants doing to create a green internet?
There are still companies who seem to do little to move towards going green. Treehugger discusses the Greenpeace ranking of the largest online players from best to worst in 2014. Since then, Google continued their effort towards sustainability, promising to “Do more using less.”
Google, using 44 percent renewable energy, committed to powering 100 percent of the company’s global data centers with renewable energy by 2017. Google explains that the efforts “Reduce our company’s environmental impact, and also because they improve our bottom line.” Google calls the move “The right thing to do.”
Google invested $2.5 billion in renewable energy projects and aims to freely share technology to help other companies reduce their carbon footprint.
Transparency and the future for a green internet
Some utility companies allegedly create barriers to renewable energy while others fail to provide information regarding their green energy and carbon footprint, alleges Greenpeace in its 2015 Clicking Clean. Resolving these and other issues and continued efforts by companies to find ways to rely more on renewable energy while practicing best energy efficiency practices are some examples of crucial steps towards reducing data emissions.