Storage Wars: Amazon vs Google
The cloud storage wars between Amazon and Google have been going on for years and recent moves by both companies indicate that there is no slow down in sight. Most individuals now turn to cloud storage for their personal and business storage needs and Google and Amazon are aggressively competing to gain and retain these customers. However in order to do so, Amazon and Google have been scrambling to open up more and more data center that house the servers that store, backup and protect the data.
However the storage center are more complicated than just renting or purchasing large spaces wherever the cost makes the most sense. The data storage centers need to be close to the users in order for the customers to experience the fastest performance. Amazon already had centers in Germany and Dubai with plans to open more in Paris and the UK. Google recently announced plans to open data centers in Mumbai, Singapore, Sydney, Sao Paolo, Finland, and Frankfurt.
In addition to proximity to users, Amazon and Google are in many cases required by the government to house the data in the same country as the users so it can be overseen by the country’s data protection laws. This is another key factor driving the growth of data centers around the globe. While the users in the country are welcoming the cloud services with open arms, the country themselves are not always the welcoming to large American corporations which is another hurdle for these data centers.
Amazon and Google are both betting that cloud storage will continue to be core piece of their revenue growth. These data centers are costly and can be complicated to set up. Navigating through the various local laws within all of these nations is a huge undertaking by itself. In addition, there are major security obstacles and security protection plans that must come together to ensure the users data stays safe. With all of these challenges surrounding the data storage center operations, it is safe to say both Amazon and Google believe it will be worth it in the long run. Only time will tell which one ends up ahead in the storage war.