Strong Marketing Strategy? Intel Corporation VS Texas Instruments
Technology is fast advancing, and therefore there is every need to change or cope with the change as those left behind might have themselves to blame. As technology advances, so are the instruments useful in technology. Marketers have to do a better job to ensure companies produce what clients need, in the right quantity and more so ensure adoption of the right strategies in marketing and production as well. The chip industry has seen quite some completion in the past year with the leaders; the Intel Corporation and the Texas Instruments competing highly. However, each corporation has adopted different strategies in the past in abiding to satisfy their market and conquer a greater market share.
Intel Corporation versus Texas Instruments
The increased completion and demand for the chips has seen the revenue of Texas Instruments raises from 9 percent to 12 percent in the past year. Well, what can you say? If your marketing strategy is good enough, you surely will reap the benefits of the endeavor. Trends in the past have shown Texas Instruments as capable of growing their margins. On the other hand, their strategies always work to their advantage; they predict the market and can make a good decision for the entity. An example being the change from the baseband modem and the mobile application processor to the currently embedded chips, which they have continually improved, and now produce the 300-millimeter chips.
The Intel, on the other hand, has quite a high rank in the market, occupying up to 99 percent of the data chip market share. However, their sales decreased in the past, and this is attributable to some factors such as the weak PC sales, impaired growth of internet items in the market, the slow progress of mobile chips just to mention but a few. The sales and subsequent revenue are however expected to grow in the future.
Despite the sales and revenue, the two companies understand their investors’ needs and always pay dividends. However, Texas is good for long-term investments while short-term investors could consider Intel Corporation.
In sum, to succeed in a growing market, which has stiff completion, great strategies are key. In as far as they don’t give you direct sales, the applicability far determines your position in the niche market as well as predict the future of your business.