Who will become the king of the “cloud,” Microsoft, Amazon or Google?
The tech race is on to see who is going to become the king of the “cloud.”
Microsoft, in an apparent bid to surpass its mighty competition, Amazon Web Services (AWS) and the Google Cloud Platform, announced that it is broadening its European reach of its Azure cloud services by building a new data center in France. Microsoft seems to be reacting to the similar decision that AWS made just one month ago when it declared it was building a data center in France.
Microsoft has already invested $3 billion in other European countries, the U.K. and Germany, by providing both Azure data centers and Office 365 to U.K. customers, and offering Azure cloud capabilities in Germany. They also offer services in Ireland and the Netherlands, and in total cover 30 regions around the world.
The new French data centers will provide even more bang for your buck. It will not only include Azure and Office 365, but also Dynamics 365, which is a new ERP and CRM service Microsoft has developed.
Microsoft CEO Satya Nadella made the announcement in Dublin, Ireland, declaring that the expansion and further investment will mean that Microsoft will more than double its capacity and will have larger regional coverage than any other provider. They are currently number two behind AWS.
Cloud based services have become extremely popular and widely used over the last few years, thanks to the deep love people have for their smartphones and tablets. These devices rely on the cloud for running apps and for remote data storage needs due to its smaller capacities.
One of Microsoft’s main objectives, however, is not just profit or growth, but according to Nadella, they want to become a “more trusted, more responsible and more inclusive” cloud provider. Microsoft wants to gain more trust from its European customers based on “data sovereignty,” which means making sure that data stays within the territory and in the control of the local countries. Microsoft recently won a case against the U.S. government, who had wanted access to data it stored in Ireland.
Microsoft’s true noble goal and purpose seemed to be aptly stated by Brad Smith, Microsoft’s President and chief legal counsel, when he said “People have rights and those rights need to be protected. We need to build a cloud that is responsible as well.”